Sleysla is a cooperative society working under licence number 326 issued from the Saudi Ministry of Labour and Social Affairs as well as commercial registration number 4030375227 issued by the Saudi Ministry of Commerce and Investment. our gratitude to the founding members ,and investors of Sleysla , whose belief in it , enhanced our success , and ushered helped to usher in an exciting new phase for the future of Sleysla .
Established more than 15 years ago, and originally founded by Princess Fahda Bint Saud as a project under Al-Faisalya Women's Welfare Society, Sleysla was created with the intention of keeping traditional Saudi crafts alive through incorporating them into modern designer products. This was also done to improve the economic conditions of young Saudi women, by providing them with not only a source of income but also to allow them to gain the necessary skill and knowledge in the traditional arts to enable them to go on and open their own brands later. This allowed for new markets and job opportunities to open up for women palm frond weavers all around the Kingdom. Sleysla's name is not only known locally but all across the Middle East, and this is mainly due to its ability to constantly innovate and design new products through its in-house design and production department. With the strategy of sustainability, original designs, and the empowerment of Saudi women in mind, Sleysla has created its distinctive Saudi identity which became its trade mark in Saudi Arabia.
From its inception until today, Sleysla continues to be headed by HRH Princess Fahda bint Saud bin Abdulaziz Al-Saud as head of the board of directors, and head of the design department, while her son Abdulaziz Al-Abdullah, its the first Managing Director ,and is helping to drive it in a new direction. He played a major role in reconstructing Sleysla, to become an international brand and a commercially viable entity. This was done along side highly trained and professional artisans who form the backbone of Sleysla, and with them a professional team of designers who contributed greatly to its success.
The board of Directors include: HRH Princess Fahda bint Saud bin Abdulaziz Al-Saud as head of the board of directors, Fawzya Al-Tassan as deputy head, Reda Al-Ghazawi, and Dr. Abla Bukhari as treasurer.
Characteristics of our hand-made Saudi brand products:
- Eco-friendly handbags made of Sadu weave patterns and fabrics, and Saudi palm frond.
- In-house special designs on silk screen fabric printing.
- Hand made Pottery.
- High quality inhouse hand-printed fabrics designed with (modernized -traditional) Saudi motifs .
- Traditional hand-made embroidery.
- In-house traditional and modern palm frond and palm fiber weaving.
- In-house traditional "Iqal" making